Big businesses now at war with Christians over LGBT policies

Wednesday, December 16, 2015 by

Corporations have grown increasingly LGBT-friendly in recent years, flouting traditional values of good old-fashioned male-female coitus by catering to lesbians, gays, bisexuals and transgendered employees and customers.[1]

As noted on the largest Christian website in the world (, this phenomenon might have less to do with tolerance than with profits — or what the outspoken consumer health advocate Mike Adams calls, “gaywashing.”

Perhaps, the most notorious example of gaywashing was Frito-Lay’s recent introduction of Rainbow Doritos, “which pander to gays and lesbians, insulting their intelligence by hoping they will blindly eat genetically modified corn chips laced with MSG and chemical colors,” Adams observed.[2]

Gaywashing or not, the LGBT market is taken very seriously by big businesses and their theoretical servants in academia. It’s part of the culture and curricula in business schools. The renowned McCombs School of Business at the University of Texas, for example, sponsors a student organization called eQual MBAs, which serves as “a social and career networking group for MBAs who are gay, lesbian, bisexual, transgender, questioning, or a friend or supporter of the LGBTQA community.” (The “Q” stands for either “Queer” or “Questioning,” and “A” stands for any person or group who is “Allied” with the whole thing.)[3]

To show how corporations ended up at odds with the Christian way of sex, The Journal of Macromarketing published a useful article called “Out in the Market: A History of the Gay Market Segment in the United States,” which is summarized as follows:

“In recent years, the American gay market segment has been recognized by publications and businesses as large and lucrative. Whether purposefully or inadvertently, U.S. businesses have been marketing to gay consumers for well over 100 years. This market segment has developed as a result of a series of historical and societal events, paralleling the development of the gay community and involving activities on the part of both buyers and sellers. This article traces the evolution of the gay market segment from the late nineteenth century to the beginning of the twenty-first century through three historical phases: (1) the underground phase, pre-1941; (2) the community-building phase, 1941-1970; and (3) the mainstream phase, 1970 to the present. A conceptual framework linking buyer and seller activities to historic events in these three phases is presented along with examples of products and services marketed to gay Americans within each phase.”[4]

According to the Corporate Equality Index, published by the pro-LGBT organization Human Rights Campaign, the following are currently some of the gayest corporations in America:[5]

American Express
Apple Inc.
Avon Products Inc.
Bank of America Corp.
Barnes & Noble Inc.
Best Buy
Campbell Soup Co.
Capital One Financial Corp.
Charles Schwab Corp.
Chevron Corp
Clorox Co.
Coca-Cola Co.
Dell Inc.
Dow Chemical Co.
Eastman Kodak Co.
eBay Inc.
Ford Motor Co.
Gap Inc.
General Mills Inc.
Google Inc.
Hewlett-Packard Co.
Johnson & Johnson
JPMorgan Chase & Co.
Kellogg Co.
Kraft Foods
Levi Strauss & Co.
Lockheed Martin Corp.
Microsoft Corp.
Nike Inc.
Nordstrom Inc.
Office Depot Inc.
Owens Corning
Pfizer Inc.
Prudential Financial Inc.
Raytheon Co.
Staples Inc.
Time Warner Inc.
United Parcel Service Inc. (UPS)
Walt Disney Co.
Wells Fargo & Co.
Whirlpool Corp
Xerox Corp.
Yahoo! Inc.








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